Campaign linking overview

Last Updated : May 21, 2021 |

Use the Campaign Linking feature to link a campaign to another campaign.

For example, consider two campaigns: Campaign A and Campaign B. Campaign B is linked to Campaign A. Hence, Campaign A is called the base campaign and Campaign B is called the linked campaign. The campaign linking is denoted as AB.

The Campaign Linking feature automatically starts the linked campaign when one of the following criteria is met:

  • The base campaign stops.

  • The base campaign attains the callback state.

  • The base campaign attains the stopped callback state.

  • The base campaign does not have any contacts that are yet to be dialed.

Consider the following campaigns:

  • Campaign A

  • Campaign B

  • Campaign C

  • Campaign D

When all these campaigns are linked to form a chain, it is called a campaign link chain. The campaign link chain is denoted as ABCD.

In this chain:

  • Campaign A is the base campaign of Campaign B, and Campaign B is the linked campaign of Campaign A.

  • Campaign B is the base campaign of Campaign C, and Campaign C is the linked campaign of Campaign B.

  • Campaign C is the base campaign of Campaign D, and Campaign D is the linked campaign of Campaign C.

If a campaign in a campaign link chain fails to start because of a resource or configuration problem, it cannot trigger its linked campaign. This causes an interruption in starting the campaigns in the chain.

When the last campaign of a campaign link chain is linked to the first campaign, it is called a campaign link chain cycle. The campaign link chain cycle is denoted as ABCDA.

Important:

Ensure that you configure the campaign link chain cycle properly. An incorrect configuration results in starting and stopping of all campaigns in the cycle. This requires manual intervention and reconfiguration.