Do not change UI references. For example, if the UI says Audio/Video Settings, do not shorten the text to A/V Settings.

Avoid adding extra words to product names. For example, if the product is Avaya CU360, do not write Avaya CU360 software.

Do not overuse the product name. Not only is this redundant, but it can cause translation difficulties. The same product name might have different contexts. For example, the product name might refer to both software and a device. Depending on the context, the grammar can vary in different languages.