Use campaign strategies to define the process of interacting with a customer during a campaign by using various channels.

You can select the following aspects of interaction in the strategy:

• Notification channel: voice, SMS, email, or custom.

• Contact address used for customer interaction.

• Rules such as timing restrictions and number of retries for contacting the customer.

• Applications to use.

• Personalized notifications texts.

• If the notification channel is voice, specify whether POM must skip over to the next Address node in the Call action node if the phone number in the current Address node cannot be attempted because of guard time restrictions.