POM uses various notification channels to run voice, video, SMS, and e-mail campaigns.
SMS channel
POM leverages capabilities provided by Avaya Experience Portal to send/receive SMS in a campaign. Use this notification channel to send an SMS to the selected customers using the Short Message Peer-to-Peer Protocol (SMPP) 3.4. If the length of the SMS exceeds 165 characters, POM sends the message in the form of multiple SMS.
Email channel
POM leverages the capabilities provided by Avaya Experience Portal to send/receive e-mail messages in a campaign. Use this notification channel to send email messages by using the Simple Mail Transfer Protocol (SMTP). SMTP supports only text in emails and multiple attachments.
Voice channel
You can assign Avaya Orchestration Designer applications, as a part of the campaign strategy. POM runs these applications when a call launched from a call campaign is answered by a customer. You can use the applications supplied by POM such as AvayaPOMNotifier and AvayaPOMAgent, to send simple notifications or to transfer a call to an agent. You can use a voice channel to run an agent-based campaign or an automated notification campaign.
