A software connector that performs transfer of control, data among components, including but not limited to protocol and data conversion. They can also provide services, such as persistence, invocation, messaging, and transactions, that are independent of the interacting components functionality. The software connector acts as a proxy or wrapper around Avaya Experience Platform™ Public Cloud APIs that enable the underlying service to integrate with third-party providers and aggregators. While there are out-of-the-box connectors provided by Avaya as part of Avaya Experience Platform™ Public Cloud offering, customers can also build a custom messaging connector utilizing digital APIs to integrate Avaya Experience Platform™ Public Cloud with third-party gateways or providers.