Campaign linking overview

Last Updated : May 21, 2021 |
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Use the Campaign Linking feature to link a campaign to another campaign.
For example, consider two campaigns: Campaign A and Campaign B. Campaign B is linked to Campaign A. Hence, Campaign A is called the base campaign and Campaign B is called the linked campaign. The campaign linking is denoted as AB.
The Campaign Linking feature automatically starts the linked campaign when one of the following criteria is met:
  • The base campaign stops.
  • The base campaign attains the callback state.
  • The base campaign attains the stopped callback state.
  • The base campaign does not have any contacts that are yet to be dialed.
Consider the following campaigns:
  • Campaign A
  • Campaign B
  • Campaign C
  • Campaign D
When all these campaigns are linked to form a chain, it is called a campaign link chain. The campaign link chain is denoted as ABCD.
In this chain:
  • Campaign A is the base campaign of Campaign B, and Campaign B is the linked campaign of Campaign A.
  • Campaign B is the base campaign of Campaign C, and Campaign C is the linked campaign of Campaign B.
  • Campaign C is the base campaign of Campaign D, and Campaign D is the linked campaign of Campaign C.
If a campaign in a campaign link chain fails to start because of a resource or configuration problem, it cannot trigger its linked campaign. This causes an interruption in starting the campaigns in the chain.
When the last campaign of a campaign link chain is linked to the first campaign, it is called a campaign link chain cycle. The campaign link chain cycle is denoted as ABCDA.
Important:
Ensure that you configure the campaign link chain cycle properly. An incorrect configuration results in starting and stopping of all campaigns in the cycle. This requires manual intervention and reconfiguration.