Avoid repetition. Repetition makes a sentence needlessly complex, obscures meaning, and confuses the reader.
Preferred |
Discouraged |
The result is a set of recommendations for risk reduction. Avaya consultants then present all potential strategies and explain the reasons for a particular recommendation. |
The result is a set of recommendations for risk reduction, and a menu of the possible risk reduction strategies that are available. Avaya consultants then present all potential strategies and explain the reasons for a particular recommendation. |
Give your customers cost-effective and high-quality communications, regardless of location, with Avaya Enterprise Connect. |
Give your customers both cost-effective communications and high-quality communications, regardless of location, with Avaya Enterprise Connect. |
Avoid adjectives and adverbs. These modifiers increase character count and are frequently redundant. You can express the same idea more concisely without a modifier or with only a single modifier. Often, you can substitute a verb, which also lends activity and energy to the content and involves the reader.
Preferred |
Discouraged |
The capability to manage confidential information is critical. |
The capability to manage confidential information is especially critical. |
Avaya offers solutions for enterprises of any size. |
Avaya offers solutions for small, medium, and large enterprises. |
IP Office boosts productivity. |
IP Office is the exciting, efficient, and ergonomic way to be more productive. |
For more information, see Modifiers.
Do not overuse the name Avaya.
You do not need to use Avaya before every product or solution name. Conref product names.
In internal content, assume that your audience is aware that you are writing about Avaya, and avoid redundant terms such as Avaya IT Organization or Avaya President and CEO.
