You can use campaign attributes to track and monitor the performance of a campaign. Each campaign attribute has a name and a data type. The data type can be Currency or Long. POM uses the campaign attributes through native agent scripts to monitor the performance of the campaigns.

For more information about native agent scripts, see Overview.

For example:

• If you are running a blood donation campaign and want to know the total number of responses to the campaign, you can create a campaign attribute called Responses with Long data type. You can increment each response to the campaign in the Responses attribute. You can then use the Campaign Details view of the Supervisor Dashboard to view the real-time value of the Responses attribute, which shows the total number of responses received for the blood donation campaign.

• If you are running a fundraising campaign and want to know the total funds collected during the campaign, you can create a FundsCollected campaign attribute with Currency data type. The agent can keep updating the fund value in the FundsCollected attribute. You can then use the Campaign Details view of the Supervisor Dashboard to view the real-time value of the FundsCollected attribute, which shows the total amount collected for the fundraising campaign.

You can create multiple campaign attributes for a campaign. You can also use the same campaign attribute in multiple campaigns.

You can update the campaign attribute values by using the web services or agent scripts.